SHELF

SAVINGS

Hy-Vee is home to an incredible selection of products that can help make life easier, more affordable and extra delicious. Find these items at your local store.

Beaconsfield Bread Co.

Named after the location of the first Hy-Vee store, Beaconsfield artisan bread stacks up to the competition when it comes to fresh flavor and texture. Try soft, chewy slices of varieties like sourdough, 100% whole wheat and 12 grain for sandwiches or cinnamon raisin swirl for something sweet.

Beaconsfield Bread Co.

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Good Graces

Crav’n Flavor

Culinary Tours

Gustare Vita

This line of affordable gluten-free products makes it easy to stick to your diet and budget. Only at Hy-Vee will you find Good Graces pantry staples like pasta and granola, entrées such as pizza and chicken nuggets, or snacks like pretzels and white Cheddar puffs.

Good Graces

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Satisfy almost any craving with sweet and savory fare at affordable prices. The irresistible line of entrées and snacks from Crav’n Flavor has something for everyone: frozen pizza, potato chips, cookies and much more.

Crav’n Flavor

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Send your tastebuds on an international adventure with globally-inspired cuisine from Culinary Tours. Discover flavors from around the world in deli meats and cheeses, seasoning, sauces, salsa, frozen treats and other snacks.

Culinary Tours

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You don’t have to cross the ocean for original Italian fare. Gustare Vita products are made by families in Italy using traditional methods and natural ingredients for authentic flavor.

Gustare Vita

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MEAT & SEAFOOD

Choice Reserve

Cuts with the Choice Reserve logo are well-marbled for tender texture and high-quality flavor. Only six out of 100 cattle meet Hy-Vee’s stringent standards for Choice Reserve.

Prime Reserve

Steaks at Hy-Vee come from corn-fed cattle raised on Midwest farms, and those with the Prime Reserve logo are the best of the best. Cuts of this caliber boast superior marbling—white streaks of fat throughout the cut that impart remarkable flavor and buttery texture.

Angus Reserve

Lean and affordable, Angus Reserve beef has less marbling than Prime or Choice selections but still provides great flavor at an affordable price.

Hy-Vee True

At the Hy-Vee Meat Department, what you see is truly what you get. Chicken, beef and pork bearing the Hy-Vee True label are raised on Midwest family farms and are free of artificial ingredients, preservatives and antibiotics.

Seafood from Hy-Vee Fish Market offers the best flavor and tenderness. You can shop with confidence knowing the seafood you’re buying tastes great and was caught using responsible methods. In 2017, Hy-Vee became the first Midwest retailer to source 100% of its seafood offerings from environmentally friendly sources. The Responsible Choice logo on all fresh and frozen seafood at Hy-Vee signifies it was harvested in a sustainable manner to protect habitats and seafood populations.

Hy-Vee Fish Market Seafood

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