Value Brands
That’s Smart!
Looking for budget-friendly food and household essentials? That’s Smart! is a no-brainer. Find hundreds of That’s Smart! products at Hy-Vee, including baking ingredients and kitchen staples like canned fruit, peanut butter, condiments, cottage cheese, eggs and other groceries—all at a great value.
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Simply Done
Get a grip on (almost) all of life’s spills, splashes and messes with Simply Done. All Simply Done products are made with the same quality as national brands, but at prices that won’t break the bank. Find a range of cleaning supplies like sponges and all-purpose spray, plus kitchen basics such as paper plates and storage containers.
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Hy-Vee Brand
Customers have come to expect the best in variety, quality and value from Hy-Vee. That’s why Hy-Vee brand products throughout the store are affordably priced and made with you and your family in mind. Stock up on all your must-have grocery items, like yogurt, cheese, bread, frozen berries, coffee, chips, frozen vegetables, hummus, orange juice and more.
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Til the Cows Come Home
Sink your spoon into more than a dozen premium flavors with a variety of mix-ins and names as memorable as the flavors: A Kick in the Peanut Butter; Espresso Yourself; Dough-Mo Arigato, Mr. Roboto; Say Cheese, Cheesecake and more only at Hy-Vee.
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OVERJOY
Guilt-free ice cream has never tasted so sweet. Sensational flavors like S’mores, Sea Salt Caramel, Chocolate Peanut Butter and Mint Chip have up to 67% fewer calories and 83% less fat than regular ice cream.
It's Your Churn
Sold exclusively at Hy-Vee, It’s Your Churn boasts nearly 30 flavors of premium ice cream made with high- quality ingredients. Flavors include Chocolate Banana Peanut Butter Swirl, Extreme! Moose Tracks and more.
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CREAM
Fast Meals
Order or bring home a variety of fresh, made-in-store meals from Hy-Vee.
Order Hy-Vee Mealtime To Go online and pick up ready-to-eat meals from Wahlburgers, Hickory House and Nori Sushi, as well as premade heat-and-eat meals.
Take home prepared sushi rolls and poke bowls made with fresh produce, rice and sustainably sourced seafood.
Grab classic Chinese favorites, including beef and broccoli, cashew chicken or Mongolian beef, served with rice or lo-mein.
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Produce
Basket & Bushel
When it comes to fresh produce, time is of the essence. Basket & Bushel grows and harvests a variety of fruits and vegetables that are picked at peak freshness and delivered straight to Hy-Vee. Enjoy a bounty of sweet berries, pre-cut vegetables, tomatoes, potatoes and more.
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Leave the slicing and dicing to us. Hy-Vee Short Cuts fruits and vegetables are washed and prepped to help save you time in the kitchen. Look for these varieties at your local store:
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