lifting up
25 ways hy-vee boosts local communities
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Join Hy-Vee in the
fight against hunger.
A few minutes and a few dollars can have a huge impact in combating food insecurity. From now until the end of the year, help Hy-Vee and its partners provide 5 million meals to families in need. All funds raised directly support Feeding America-affiliated food banks in our eight-state region.
We have 5 million reasons we invited Drew Barrymore to our tailgate party. Keep your eyes peeled for our many other celebrity partners who joined our mission to provide 5 million meals to local food banks.
Donate Today!
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This free online personal trainer and nutrition program offers a fun way for kids, teens and families to stay active and eat healthy—all from the comfort of their own home. Activities, challenges, videos and more are produced by a Hy-Vee registered personal trainer and dietitian.
Hy-Vee Kidsfit
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Nearly 400 Hy-Vee employees in the Des Moines and Cedar Rapids metro areas volunteer annually with Meals from the Heartland to package donated foods to those in need. Although Meals from the Heartland already has fed hungry children in 37 countries, the need increased drastically because of COVID-19. In fact, the organization distributed more than 1 million meals in 2020, which was nearly a 50 percent increase over 2019.
Meals from the Heartland
Children's Health Events
Hy-Vee knows the importance of developing healthy habits at an early age, so this past August Hy-Vee’s team of registered dietitians hosted free virtual events on children’s health, including:
KIDS FOOD GROUP VIRTUAL TOUR where children and families learn what a balanced diet looks like, why a balanced diet is important, and how to make grocery shopping nutritious
and fun.
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VIRTUAL COOKING CLASSES (one for kids age 3 to 7, another for ages 8 and above), focused on making healthy back-to-school snacks and meals.
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POWER MY PLATE, a four-week nutrition education series for educators enrolled in the Hy-Vee KidsFit School Wellness Club, which covers balanced eating, healthy snacks and fueling fun movement.
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LOVE YOUR LUNCH classes offering tips on how to refresh a back-to-school lunch routine—with lunch box ideas and dietitian-approved grocery list.
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When Hy-Vee One Step products are sold, proceeds are used to dig wells, plant trees and feed the hungry. One Step funded nearly 5.6 million meals for children in 2020. The previous year, the program paid for the construction of 86 wells to provide clean drinking water in water-stressed areas of the world.
Meals from the Heartland
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Hy-Vee stores held 138 produce giveaway events, distributing nearly 1 million pounds of produce. In all, more than 1.3 million pieces of produce—valued at nearly $1 million—were distributed as part of the company’s COVID-19 response. Why fresh produce? Because it is highly nutritious yet sometimes perceived as unaffordable by families that are food insecure. It’s also a high-demand item at food banks.
Fresh produce giveaways
Iowa stops hunger
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Hy-Vee is co-leading a multiyear initiative with the Des Moines Business Publications Corporation to drive awareness and action around hunger and food insecurity through activism, education and events.
