Seasons

of

Health

Hy-Vee cares about the well-being of its customers. See how Seasons has covered that commitment to health, then meet the new chief medical officer who will grow Hy-Vee’s health and medical initiatives.

nutrition

Hy-Vee’s dedication to the health of its customers is one of the reasons Seasons magazine covers health topics so faithfully. From skin care to supplements, fitness to fasting, medication to meditation, Seasons explores health with an appreciation of how mind and body work together. You’ll find everyday habits for a healthier and happier life, whether it’s working out, fueling the body, alleviating stress or fostering a connection with others.

Hy-Vee knows the key role food and nutrition play in long-term health.

Hy-Vee is focused on offering expert dietary advice not only in the pages of Seasons but also in-store and online. Dietitians provide virtual store tours and discovery sessions, and lead virtual classes to help customers on their wellness journey.

Find Your Dietitian

Hy-Vee’s Healthy Habits Menu Program provides meal plans and product recommendations to meet an individual’s nutrition goals and health needs. Personalized nutrition counseling is also available.

According to the World Health Organization, 80 percent of chronic diseases are preventable. Seasons stories go beyond treatment options and also look at preventive measures. The magazine shares ways readers can be proactive about lifestyle choices, which are so critical to health in the long-term.

Prevention is a key focus of seasons

wellness watch

Take a walk down the HealthMarket aisle to see Hy-Vee’s commitment to the health and wellness of its customers in action. There you’ll find vitamins, supplements, organic produce, allergen-free foods and foods for special dietary needs—all topics regularly covered in Seasons.

Each issue of Seasons includes a Dietitian Q&A with helpful, timely information on trending topics such as sugar substitutes, intermittent fasting and weight loss.

FITNESS

Whether it’s building muscles, improving flexibility or simply getting some aerobic exercise, Seasons fitness stories focus on keeping a body strong, healthy and in good working order while highlighting simple yet effective exercises and straightforward advice meant for all skill levels.

hy-vee leads the way to fitness

Find dsw footwear and joe fresh clothing at Hy-Vee for all your calorie-burning activities. whether cleaning or running, do it all in comfort and style.

Shop Now

Hy-Vee Pharmacies fill more than prescriptions. They also fill needs such as offering individual counseling, smoking cessation programs and drug take-back services. Hy-Vee even has specialized pharmacy services for complex medical conditions, combining clinical care with support and counseling.

Filling many needs

Q

A

&

Coming to Hy-Vee is coming home, in a way. I worked for Hy-Vee as a student, and I have wanted to return to Hy-Vee as a physician for a number of years. I’m excited to be taking on this position that is a unique fit for my experience and abilities.”

with Daniel S. Fick, M.D.

New chief medical officer will oversee Hy-Vee’s latest services and offerings.

What surprised you most when you came on board?

I was very much surprised at both the depth and breadth of the wellness and health care initiatives. During this pandemic Hy-Vee has also jumped into public health initiatives with the vaccination response for the state of Iowa.

Why are health and medical initiatives important to Hy-Vee?

At Hy-Vee we are working to make lives easier, healthier, and happier. I believe our health and medical initiatives can contribute to all three areas. We are providing health care and pharmacy services at our stores and we need to provide these high-quality services at locations and times that work for our customers. People want these services in locations that are convenient, available when they’re needed and linked to other services such as pharmacy and medical supplies.

How have Hy-Vee’s efforts evolved to meet community needs?

I think the biggest change over the years has been the increased number of health products and services we provide. There is an incredible amount of health, lifestyle diets and performance products in our HealthMarkets that were not available years ago. We also offer greatly expanded dietary and pharmacy services compared to a decade ago. Perhaps the biggest change is the ability to provide these products and services online and in virtual formats.

How will you help grow Hy-Vee’s health and medical initiatives?

I envision Hy-Vee being a leader in innovative ways to keep our customers healthy and provide needed health care and pharmacy services. We are working to expand and strengthen our HealthMarket offerings in nutritional supplements, lifestyle diets, performance nutrition and personal health and wellness products. We also will be working to expand our health clinic services with current and new health care partners.

Which aspects do you see being most important in the future?

Having access to acute care and primary care services will be critical in the future to keep our customers healthy. Linking this care to pharmacy services and additional specialists will also be critical to providing the health care that is high quality, coordinated and cost effective.

With Dr. Fick on our team, our Hy-Vee locations can further expand their roles in making lives easier, healthier and happier for our customers through our pharmacy, health care and wellness offerings.” —Randy Edeker, hy-vee chairman, ceo and president

Hy-Vee KidsFit encourages exercise and nutrition starting at an early age because fitness is a habit that develops over time. Seasons keeps the momentum going by providing exercises for adults.