spring
MAKEUP REFRESH
Out with the old and in with the new. Swap out old trends and makeup for vibrant new ideas and products from Hy-Vee.
beauty trends
Brighten up with playful red lips, shimmery cheeks and bold eyes. Experiment with popular brands from Hy-Vee.
COLORFUL EYELINER
Eye-catching, non-neutral shades like navy blue and purple instantly brighten and awaken eyes. Use a lot or a little: color the upper lash line or add a flick to the outer wing of a traditional black-lined look.
pastel eyeshadows
Pastels and spring are a classic duo. Paired with minimal makeup everywhere else, a bright smudge of yellow or blue gives eyes an unexpected pop of color.
bold blush
Blend a light pink or peach blush on cheeks, temples and underneath brow bones for a warm and pretty allover flush to give your face a wake up.
metallics
Makeup that shimmers and shines enhances your complexion. Brush a generous amount of a metallic highlighter on cheekbones, collarbones and above your browline to attract light and make skin bright and dewy.
glossy lips
Part of the early-2000s resurgence, shiny, glossy lips add a refreshing and youthful touch of glam to spring makeup. Swipe on a light pink gloss to help lips appear plump and hydrated.
fresh red pout
The bold and trendy way to wear a red lip this spring is with barely any other makeup. The splash of crimson red makes a statement and stands out on an otherwise bare face.
All makeup has an expiration date. Some are printed on the containers. If not, follow these general guidelines.
Safe Face
3 MONTHS
• Mascara
6 MONTHS
• Liquid
eyeliner
1 YEAR
• Concealer
• Face creams
• Foundation
• Nail polish
18 MONTHS
• Bronzer
• Lipstick
• Pencil eyeliner
• Powder
Makeup applicators can build up dirt, oil and bacteria over time. Wash sponges once or twice a week, and replace them after three months. Clean foundation and concealer brushes once a week, and eyeshadow brushes twice a month.
Applicator Care
Find These Popular Makeup Brands at Hy-Vee!
• Bare Minerals
• CoverGirl
• e.l.f.
• Pacifica
• Revlon
• Sally Hansen
• W3LL People
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Colorful makeup applied to cheekbones, lips and eyes draws attention to your best features.