OH
BABY!
Hy-Vee is ready to help bring baby home with food, care products, toys and in-store services.
eat
Tippy Toes strawberry yogurt bites have no preservatives and are made with real yogurt and fruit. Just right for babies beginning to feed themselves.
Gerber Good Start lactose- free formula has plant-based protein to help babies develop.
food for
every stage
Find nutritious meals and snacks at Hy-Vee to satisfy hungry little tummies.
nutrition store tour
If you have any concerns about what to buy and feed your baby, a Hy-Vee dietitian can help you navigate the baby food aisle on a nutrition store tour. They will be able to answer questions on general wellness, allergies and more.
Find a Local Dietitian
Newborns should consume only breast milk or formula. Hy-Vee carries specialized powdered and ready-to-use formulas for a range of dietary needs. Get Gerber Good Start soy concentrated formula for lactose-intolerant babies or Enfamil NeuroPro infant formula if dairy isn’t an issue.
0–4 months:
Introduce more nutritious solid foods into their diet with products like Tippy Toes banana rice rusks and Plum Organics apple blackberry, purple carrot, Greek yogurt and oat baby food.
6–8 months:
At this stage, little ones will start to show signs of readiness for solid foods. Try baby foods such as Gerber Natural for Baby banana and Beech-Nut Naturals pear & blueberries.
4–6 months:
Babies will show signs of readiness for soft finger foods in addition to solid foods at this stage. Add in snacks from Hy-Vee such as Gerber Lil’ Crunchies in mild Cheddar, Tippy Toes strawberry yogurt bites and Gerber strawberry apple puffs.
8–12 months:
CARE
Shop Hy-Vee for products to wash, wipe, moisturize and soothe a baby’s sensitive skin.
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A Hy-Vee pharmacist can help advise parents on over-the-counter and prescription skin care products if their baby has overly sensitive skin or skin allergies.
Johnson’s baby oil locks in moisture, leaving baby’s skin soft and smooth.
Baby Oil
Clean between toes and other sensitive areas with Tippy Toes safety swabs.
Safety Swabs
Hello Bello soft lavender bubble bath is tear-free and pediatrician-approved.
Bubble bath
Use Aquaphor Baby 3 in 1 diaper rash cream to prevent, soothe and treat rashes.
Healing Cream
Hello Bello organic baby powder is made to protect delicate skin.
Baby Powder
Tippy Toes baby oil gel with aloe vera and vitamin E applies easily to skin.
Oil Gel
Desitin maximum strength original paste is the strongest over-the-counter treatment.
Diaper Rash Paste
Babyganics foaming shampoo & body wash is tear-free foam fun.
Foaming Wash
Pampers sensitive wipes are thick and soft for an effective, gentle clean.
Baby Wipes
Lather little ones in natural oat extract with Aveeno baby wash & shampoo.
Baby Wash & Shampoo
Hello Bello soft lavender baby lotion is hypoallergenic and non-greasy.
Baby Lotion
Remove dirt and germs on the go with Johnson’s hand & face wipes.
Hand & Face Wipes
diaper duty
Hy-Vee has products to fit your baby comfortably day and night.
PLANT-BASED
Hello Bello diapers are hypoallergenic, have a cloth-like feel and provide a stretchy, comfy fit for baby.
CLASSIC
Tippy Toes diapers at
Hy-Vee come in seven sizes to ensure your little one has the right fit at every stage of growth —from 8 to 41 pounds.
OVERNIGHT
Huggies Overnites diapers have extra absorbency and softness for all-night protection and the ultimate comfort for a peaceful night’s sleep.
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PLAY
So much development happens during playtime. Stimulate their senses with toys from Hy-Vee.
TOYS FOR
ALL AGES
During the first two months, the best toys for babies are bright and colorful to attract their attention and help with visual development. Get plush toys from Hy-Vee like Bright Starts Snuggle and Teethe or Playtex Baby Happy Monkey teether.
0–2 months:
Most babies discover their hands at this stage, so naturally they want to grasp, hold and shake everything they get their newfound fingers on. Plastic bracelets like the Bright Starts Lots of Links toy, or lightweight rattles such as Bright Starts Jingle and Shake Pal are great options.
2–3 months:
Most babies are ready to explore and take in new sensory information at this point. A noise-making toy like Bright Starts Rattle and Shake Barbell, and a soft toy such as the Bright Starts Teethe and Read teether book help with sensory development.
3–6 months:
At this age, little ones begin to learn problem-solving and cause-and-effect. The Ocean Splash finger puppet toy set will spark their interest and creativity with visual bath time stories, while the Munchkin Baby bath ball will show them the action and result of filling the ball with water and straining it out.
6–12 months:
A HELPING HAND
Hy-Vee is ready to make life a little easier for new parents as they shop with these services:
• Reserved parking spots for expectant and new mothers
• Mothers’ rooms for changing and feeding (at select stores)
• Information and advice from Hy-Vee dietitians to plan nutritious meals for the whole family
• Ready-to-eat and heat-and-serve meals from Mealtime To Go
Get even more support with a Hy-Vee Plus membership. The benefits include free grocery delivery on Aisles Online orders of $30 or more, so you can rest at home with your little one while someone else shops and delivers everything to your door.
Members also receive free 2-hour express pickup on orders of $30 or more, exclusive monthly deals and offers to help save money on newborn essentials and so much more.
Parent-approved perkS
SOURCES
Stanford Children's Health
Feeding Guide for the First Year
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